Now: May 2026

  • Work
    • Bird Rise had its best month yet. We crossed the $10k revenue mark. There are still some very annoying bugs that need to be fixed, though.
    • Smart Keys is the opposite story. The hard-paywall test showed lower trial conversion from day one, the Meta ads just aren’t performing, and putting its numbers next to Bird Rise is honestly brutal.
    • Prospera Forms is still the steady ground.
    • The social media agents keep getting better. Got the SWC one publishing, Bird Rise looks good, and Smart Keys is still the hard one (too many screen recordings). A few videos are sneaking up close to 1k views.
    • Writing more. Shipped a post about why Bird Rise is working and started shaping an article about what actually makes a “tribe” (it’s not a subreddit or a demographic, it’s something people are proud to wear on a t-shirt). I keep telling myself to block one full day a week just to organize cards and write. Maybe I actually will.
  • Relaxing
    • Spend Mother’s Day with family in a cozy café on a farm. (I caught the flu from my nephew :p)
    • Still enjoying my time here in Ratones, with birds joining us during breakfast and lunch. Playing with Polen and Liz. We had such a great time hanging out in Santo Antonio and at Ratonarte, the local art and gastronomic fair where I used to run the smallest, biggest cinema for kids. I was so surprised when I found out that Leandra and I were featured on a billboard celebrating the 31 years of the grassroots organization that runs the event (Amora – Associação dos Moradores de Ratones).
    • I finished Clear Thinking. Some chapters are interesting, but others are like “how to be a high achiever” guides, which is not what I’m looking for in my reading. I’m reading now Making Sense of Word HIstory.
    • Took a couple of days off to celebrate the $10k milestone. Funny thing though, the numbers keep climbing and I keep refreshing RevenueCat every hour, but it’s bringing me less joy than I expected. A bit of a low-mood stretch. I’m trying to check RC less and feel a little more.
    • Got my passport sorted so fast. Small win, weirdly satisfying.
  • Exercise
    • Honest update: May knocked me down for a bit. Got sick mid-month, even had some blurry vision that made working hard. Feeling better now, not 100% yet. Easing back toward the stubborn goal of the year: move every single f**ing day.
Bobbin lace workshop at Ratonarte

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