Hi, I’m Diego Dotta

Maker and rider of the chaos from ideation to iteration. Building in public.

  • The NYT Is (Also) a Games Company

    I shipped a silly game to sell a keyboard, hit #4 on Product Hunt, and came away convinced the Times took this hundred-year-old playbook to another level. I just shipped a game called QWERTYS. It’s Tetris with a twist: the board is your keyboard, and pieces made of…

    Keep reading β†’

Build Log

A living trail of the last things I’m building, breaking, or pretending to finish.

QWERTYS

Where Tetris meets QWERTY. Have fun.

Blurry Birds

Listen and Bird ID Daily Game

Bird Rise

Wake up to a new birdsongs everyday.

Smart Keys

Fix grammar and translate in one tap.

Tiny Mario

Play the Mario in your URL bar.

Tiny Horse

Ridiculously small horse run ever.

Air Fiesta

A multiplayer game on Google Earth.

See the full log

This is where I track the chaos.

Open Goals

2026

Profitable App V2

Bootstrapping isn’t sustainable if it keeps eating into my lunch money. It’s time to turn downloads into dollars.

Exercise every day

Every day, exercise is non-negotiable, just like brushing my teeth. Do you hear me, Dieguito? Take care of the body you want to wake up in tomorrow.

Live in different places

We’ll be nomading this year. We want to explore the US a bit more, looking for other places to live for a while. To be honest, I think it’ll be hard to beat the Bay Area.

Write once a week

Because great ideas don’t write themselves. A weekly ritual to clear my mind, share my journey, and occasionally make sense of the chaos.

Read 50 Books

Picture books to meditate, graphic novels to escape, and everything else to keep me from doomscrolling Instagram.

  • Music should be one of the essential elements of human life. α••(βŒβ– _β– )α•— β™ͺ♬

    These artists and channels help me get into the flow mode while coding or endurance high while cycling: Radio Paradise, Flavour Trip, HANA, Book Club, KEXP.

    See the full playlist or recent favorites:

  • Now: July 2026

    • Back to the Bay Area, ahh how I’ve missed this little place on Earth.
    • Work
      • Bird Rise is flying high, i’ve been runing many experiments and things a looking up. There are still some very annoying bugs that need to be fixed, though.
      • We started experimenting with other ideas, such as different products for the bird lovers (Moon Rise) community or new alarm themes. It has been a fun experience. I’m still using our process to gather signals from audiences and understand their needs.
    • Relaxing
      • Well, having a blast around SF, Berkeley, and Oakland. We are spending more time exploring cafes, restaurants, and just being outside.
      • We also spent some time with some pets: Mary, Lulu, Bayley, Dora, Pearl, and Zoe. We heard that Dora passed away last week, poor thing. She was 17 years old but still had some bursts of energy throughout the day to go for a run.
      • I’m still reading Making Sense of Word HIstory, It’s a very long book. But I’m not really dedicating enough time to that. We are binge-watching a lot, though; we’ve watched Euphoria and Curb Your Enthusiasm.
    • Exercise
      • Doing less and less exercise.. this is not good. πŸ™

Why am I writing here?

Every time I start writing about something, I end up doing some pretty unexpected research or connecting the dots to an insight. Those things usually turn into rabbit holes, which I totally love falling into.

I wish I had written more when I was younger, especially as a teenager. I always have so much fun reading stuff I wrote 20 years ago.

It also helps me lock in some memories. It gives me a sense of accomplishment and sometimes provides closure as well, which I think is really important these days. I hope it can also help someone else on their journey.

Plus, it makes me grateful and helps me remember the people who were somehow part of it.