Building in Public
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Cloudflare Built EmDash. I Built NeighDash.
I moved eight websites off a shared server that kept falling over and onto Cloudflare, with an AI agent doing the heavy lifting. Cloudflare moved its own blog the same month, with load tests, a gradual rollout and a CMS named after my least favorite punctuation mark. So I named mine after a horse. Read more
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The NYT Is (Also) a Games Company
I shipped a silly game to sell a keyboard, hit #4 on Product Hunt, and came away convinced the Times took this hundred-year-old playbook to another level. I just shipped a game called QWERTYS. Itās Tetris with a twist: the board is your keyboard, and pieces made of letters fall over the same keys youā¦ Read more
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The Early Bird Caught Me
A bird alarm I never bet on quietly beat every idea I loved, and figuring out why meant admitting Iād been reading my numbers backwards for years. I build things for fun, and to fix my own problems. Thatās pretty much the whole business plan. There are no VCs involved anymore and no growth teamā¦ Read more
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Smart Keys, Idea to Profit
This is a summary of a 16 months journey. From idea to profitable business. The idea was born from a personal need. I wanted a tool that could help me proofread my texts on my phone or computer. My main inspiration was Grammarly. But better. (Delusion is a requirement for starting a business). I didnātā¦ Read more
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My No-BS Building Process
indie dev notes from building outside the VC fantasy Read more
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The Social Fall, The Bird Rise
It was 5-ish in the morning and the Alexa in our bedroom was pulsing that eerie orange light. Usually, that means a notification is pending (or itās trying to sell me a bird feeder it predicted Iād buy soon). I mumbled, āAlexa, read my notifications.ā It was a message from our niece saying she missedā¦ Read more
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Air Fiesta: When the Balloons Multiplied
There was a time when everyone shared a single balloon. That was Airtales, one collective flight drifting wherever the crowd decided. Democracy by wind. Chaos by design. It was beautiful, but alsoā¦ a little limiting. People wanted to explore their own skies. This is why it started and how it ended. Thatās how Air Fiestaā¦ Read more
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Airtales: When the Balloon Landed
Airtales was never meant to last forever. I even had a line on the roadmap asking when and where the balloon would land. Still, it drifted across Google Earth like a stubborn daydream, a collective ride where strangers became crew. Fifty days in the sky I spent about fifty days building it, then another fiftyā¦ Read more
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The Story Behind Airtales
We Ride the Plural of Horizon I created a game that offers a meditative multiplayer experience, where strangers on the internet work together to steer a hot air balloon across the world map. There are no points, no ads, and no reason to play, other than the shared pleasure of drifting somewhere together. Itās calledā¦ Read more
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Build Log
A living list of things Iām building or pretending to finish. Some are still alive and some are dust, and I learned something from every one of them. Total projects: 31 (only counting my own projects) š¢ 6 succeeded, š” 14 somehow, š“ 8 failed, ā³ 3 in progress. What is success? š¢ A littleā¦ Read more