App Store gurus love to talk about ASO tricks and how to squeeze every bit of conversion juice from the app store. But what if I told you it doesn’t really matter?
Smart Keys store conversion rate is over 50% while the best apps barely scrape 8%. So either I’m a wizard or this is a BS metric.
We, app builders, love the idea that some ASO tweak will be the magic bullet. A better subtitle, the right screenshots, a catchy promo text. Sure, those things help a little, but I’m sorry to say that you may be spending your time on the wrong task, they won’t move the needle in a meaningful way.
Then what? What actually happened in October that store conversion sky rocketed? What’s the big ASO secret?
It’s a three-letter word: Ads. No ASO magic tricks, no growth hacks, no overcomplicated strategy. just Ads iterations that started working well.
So is this store conversion rate relevant? not really. It looks good on a dashboard, to brag, but that’s about it. Focus on what actually drives growth, not vanity metrics that make you feel good but don’t pay the bills.
That’s it for today. Next Friday, I’ll dive into retention, the real deal.
Have a no-BS weekend. See ya. ✌️
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