Ranting

  • Smart Devices, Smart Tools, Me Smart?

    If my phone’s supposed to be so smart, why do I feel dumb and empty when I’m holding it? Especially in public.

    I guess it all started with the miracle BlackBerry promised me back in the day…

    Imagine checking your email on your phone.

    That was the big trick pitch: a corporate fantasy carved into a tiny plastic keyboard. Productivity in my pocket and urgency on demand. Companies used to give them to leaders who would show off to their peers how important they were. High-achieving executives becoming gods: omnipresent, omniscient, and online.

    They made a gadget that makes work tag along everywhere we go, kinda like a loyal dog that just won’t quit barking.

    Loyal… and honestly, quite dumb.

    That was the puppy tail-wag of the distraction beast I’d later ride.

    From the movie about BlackBerry.

    Then…
    the real smart phone

    A calendar, a camera, a notepad, a map. Basically a whole bunch of “smart tools” all packed into a glass rectangle. It felt pretty cool, almost like magic. Like having more stuff made me smarter. Like strapping 30 books to my chest and calling myself a scholar. But I get it, if I wanted all those tools with me before, I’d need a huge backpack. Now, it fits right in my pocket.

    Were these tools actually smart though? Or am I just dazzled by shiny stuff?

    Because adding a calendar to a phone doesn’t make me wiser. Adding a camera doesn’t deepen my attention. Email in my pocket just means my responsibilities now commute with me. It was never about intelligence. It was about access and speed. About making everything available all the time, including all the things I wish would leave me alone.

    Then…
    social networks

    A feed of friends. Updates. Photos. The digital town square. Cute, almost harmless… until it wasn’t.

    The town square warped. The edges sharpened. Likes and dopamine hooks were discovered. Social networks metastasized into social media, a business model that survives by removing friction, slowing nothing down, feeding me faster than I can think.

    And from that mutation came the final form: the short-video feed. Infinite, vertical, high-stimulation loops made by the unconscious math god with messed-up metrics to hijack whatever was left of my prefrontal cortex and replace it with pure reflex.

    We accidentally find a drug inside ourselves that’s kicked off by a loop of images, sounds, and interactions, not by external chemicals. Like a nerd who hacked our brain just by showing us a funny cat video, and the expectation that in a swipe you’ll see something so cool… maybe not… probably… let’s try…🤷‍♂️

    I’m too old to be affected

    People love freaking out about kids and “brain rot”.
    The truth is uglier. It fries everyone.

    There are a bunch of laws about stopping kids from using certain apps or smartphones at all. This isn’t new, tech moguls are known for not letting their kids use what they create.

    Well, but dopamine in the brain doesn’t care how old we are. We talk about dopamine like it’s some magical pleasure juice, but it’s more like the brain’s “hey, good job, do that again” notification. And social apps know this.

    Scroll, surprise, scroll, surprise… that little unpredictability is the hook. Not the content, the “maybe”. My brain starts chasing the “maybe” like a dog that heard a treat bag.

    The APA review basically said the same thing in fancier words: overstimulation trains your brain to want fast, easy rewards and ignore anything that takes effort. Reading. Deep focus. Making things that don’t give instant feedback. You start craving the hit more than the meaning.

    No wonder everything feels kinda shallow. I trained myself that way. Or even worse, I let the apps do the training for me. If BlackBerry was like a loyal dog, now I’m the dog, and somehow TikTok trained my brain like a pup waiting for treats.

    When I vent about this with friends, some give me weird looks like they don’t really get why it’s a big deal. They say it’s just a free way to have fun, connect with friends, and socialize. But half the time, I can’t even finish my rant before they’re glued back to their phones. That infuriates me, but I don’t feel mad at them. This kind of behavior was purposely designed to disconnect us, I can’t compete with cat videos and fish falling from sky. So here I am, talking to my future self, hoping he’ll actually listen.

    Which is probably why a little voice decided to show up right now and poke me in the ribs:

    “Ahhh Diego, weren’t you a tech-utopian-bro?”

    – Yesterday Me

    I like the utopian bit. The bro? Not so much. But I do like shiny objects, so maybe I’m just a crow in a hoodie. I loved the idea of a future rescued by clever inventions.

    For years, I read all the stuff that backed up the dream. I followed futurists, TED talks, and those “everything’s getting better” charts. Then, inconveniently, I smelled something rotting and started checking other charts…

    (Don’t worry, I’ll stay shallow here and won’t share the link, they don’t smell good, so we can keep living in our little utopian bubble.).

    Like…

    • The global happiness reports sinking.
    • The mental health metrics twisting in uncomfortable ways.
    • Life expectancy stalling.
    • Loneliness breaking records.

    (See, all good)

    The shiny future started to look like a refurbished present. Same model, worse battery. These issues might not be caused by tech use, but when we see the problems more intense in countries with more access to technology, it makes me think that we should be more critical about the dark side of tech use.

    But wait, there’s good news!

    Some smart folks out there are escaping this trap, like Melanie Perkins, Canva’s CEO, famously keeps her phone clean. No email. No Slack. Closes the laptop and actually disappears for real.

    Must be nice to have a team that keeps the world going while you chill. Be present feels like such a fancy treat when someone else covers the cost. I guess being smart means deleting apps from your phone and paying someone else to handle it for you.

    So, unless you turned into a billionaire CEO, Dieguito, this isn’t really good news for you.

    – Not Billionaire Diego

    What about the rest of us?

    I can’t outsource my worries.
    I don’t have an assistant filtering my chaos.
    I can’t “disconnect for clarity” when my entire life, job, and sense of self are stuffed inside the same device that is quietly hollowing me out.

    And here’s the part I don’t love admitting:
    I’ve tried everything.

    Apps that block apps.
    Reminders disguised as wisdom.
    Daily goals plastered on my home screen.
    The whole monk-mode starter kit.

    I wishful thinking about an ideal self
    that may never exist.

    How about creating something?

    One of my recent goals is to build stuff that solves my own problems. I’ve done this a bunch of times before, and the worst that happens is I just fix my own issue. The best case is helping more people get what they need.

    Leandra and I have been talking about how to cut down on distractions and mindless social media scrolling so we can actually get stuff done. We’ve been thinking about making another one of those social media blocking apps. I think they help a bit, but we never really felt motivated to make just another tool like that (or we don’t have deep-thinking abilities anymore).

    Those apps try all sorts of tricks, all gimmicks to be honest, just to sell some subscriptions. Our gimmick was just about trying to stir up some anger towards tech moguls, :p

    Digital Marie Kondo Method

    Also, I tried the “Does it give me joy?” approach from Marie Kondo’s method to organize your house, but I applied it to my phone to declutter things, and it helped a bit.

    That was the day I removed Instagram, TikTok, Facebook and many other apps from my phone, even though I needed them for work-related tasks. Now, I just reinstall them when needed and uninstall them immediately after. Or only access from my computer.

    Surprisingly, just asking myself if a certain app was really making me happy was a pretty good way to decide if I should keep it or not.

    Did it work?

    Sometimes… for a day.
    Sometimes… for a week.

    After removing apps
    and leaving my phone in other rooms
    and keeping on airplane mode most of the time.

    Still,
    every single time,
    it takes exactly one thing to break the spell.

    A friend sends a video.
    Or a meme.
    Or a “you have to see this” link.

    And just like that, I’m back inside the machine, scrolling like nothing happened.
    Like a lab rat who memorized the maze but still runs it anyway.

    And once the spell breaks, it’s the same old story.
    No enlightenment. No clean slate.
    Just me, my phone, and the familiar rhythm of autopilot behavior.

    So I doom-scroll,
    then blame myself for not being disciplined enough.
    I binge short videos, then act surprised when books feel heavy.
    I keep the “smart phone”, as if the name alone can save me from what it’s doing to my attention.

    Really? This is sooo laaaame

    Blackberry did pretty well for a while, then messed up, made a comeback, and guess who wants to use it now? Teens, not big executives.

    Yep, there are some signs that the new generation is kinda tired of smartphones (or maybe just wanna be cool), so they’re using old-school tech or minimalist new products.

    What really inspires me is that I truly believe that the generation clash to be different is always good for humanity. Refusing to go to war, to slave, or just blindly follow rules, breaking the “normal, natural, and necessary” stuff of each generation gives me hope.

    Other people have made cool stuff like the light or minimal phone (I love it), the AI Pin (so obviously lame), and even OpenAI is building something (though I’m kinda skeptical about what they’ll create).

    Because everything is connected now: my social life, work, entertainment, and education. It’s just easy to fall into small dopamine-triggering traps spread everywhere. It’s hard to escape. That’s the reason I’m quite skeptical any of those products will massively beat the smart phones we know today, unless they create a new vaccine to the dopamine loop.

    Saying “lame” is so big yikes!

    – Gen Alpha Diego

    Yeah, I know! “Lame” is a bit outdated, like smartphones, ;p

    The promise

    We were sold smartphones as mind-expanders, little rectangles full of tools, connections and possibilities. Right now, my smartphone doesn’t really do much of that.

    Somewhere along the way, those tools started shouting louder than our thoughts. I gave up attention for convenience. Depth for speed. Silence for noise. Control for the illusion of control.

    Some days I feel it happening… The thinning focus… The impatience.

    The absurd urge to check my phone even when I know there’s nothing waiting for me. It’s embarrassing to say out loud. But pretending I’m immune doesn’t make me any less fried.

    To scape that, my dream smart device would totally get what’s happening around me. If I’m walking or traveling, it’d help me find my way or capture cool moments. When I’m working, it’d help me stay focused and get things done. And when I’m chilling with friends, it’d make those times more special.

    And yet

    Here’s the strange twist,
    after all this doom and digital gloom,
    some tiny part of me
    is still optimistic.

    I don’t know if it’s resilience
    or delusion.
    Maybe my brain is happily rotten
    and still somehow hopeful.

    Maybe this rant
    is just to prove to myself
    that I can still think
    and rant.

    it’s that one neuron
    that refuses to give up,
    the plasticity
    being recycled daily.

    And yet,
    every day
    I see tools
    getting smarter.

    We, not…
    yet?

  • Not Loud, Not Lost

    At some point, someone decided a “strong personality” meant loud opinions, fast answers, and the kind of handshake that says I drink protein shakes with my eyes closed. And the rest of us, with our awkward silences and well-timed nods, just quietly slipped into the background.

    For a while, I bought into that. Thought maybe I was missing something. Maybe I needed to speak up more or say things like “let’s circle back” with a straight face. But then I started noticing the quiet people. The ones who listen more than they talk. The ones who sit through a meeting without posturing, then send one sentence afterward that rearranges the whole thing. They’re not weak. They’re just not peacocking.

    I wrote this on a Tuesday when I felt like a ghost in a room full of confident noise:

    If I am not a mountain’s cry,
    am I the breeze that passes by?
    If I don’t shout, or strike, or shine,
    can stillness be a strength of mine?

    Turns out, yes. Stillness sees things. It notices how people shift in their chairs when they lie. It remembers where the scissors were last week. It doesn’t rush to fill silence just to prove it’s there.

    I’ve learned to stop asking whether I have a strong personality. It’s the wrong question. The better one might be, am I honest? Am I curious? Can I sit with not knowing and not pretend otherwise?

    Strong is relative. Some of us are just the type to quietly move a chair so someone else doesn’t trip. No one claps, but no one falls. That counts.

    Anyway. That’s where I’m at. Probably still overthinking it. But at least I’m doing it quietly.

  • Store Conversion? More like Store Distraction.

    Apple’s polished and carefully curated Benchmark Metrics are an illusion, designed to impress on paper but often disconnected from real-world performance. In other words, BS.

    Apple lays out a glossy percentile system, letting you compare your app’s metrics to others in the same category. It shows if you’re brushing shoulders with top performers (the 75th percentile) or stuck somewhere near the bottom (the 25th percentile). On the surface, it sounds super handy, like a leaderboard in a video game. In reality, some reports can be misleading. Sure, it feels good when you see your app “performing as well as top apps,” until you realize some numbers can be skewed by ads, special promotions, and other wildcards that don’t reflect genuine traction.

    I discovered that the hard way while tinkering on Smart Keys, an AI-powered keyboard I’ve been building to help people (especially myself) type faster and smarter. I was feeling way too proud of myself as I rearranged screenshots, polished keywords, and declared I’d cracked the code. The numbers insisted I was beating the top apps by a mile. Then I realized I was clinging to a metric that was all style, zero substance.

    I obsessed over four data points, hoping my “genius” would unlock the secrets of the App Store. Here’s the quick breakdown, served with a side of humble pie.

    1. Store Conversion: The most BS of all

    I treated this like my personal high score, proudly pointing at it like it was proof I had the Midas touch. Turns out it’s mostly driven by ads, the brute force of a solid marketing push, and unpredictable factors like being featured on popular blogs.

    You can test every ASO tweak in the book, but nothing outdoes a well-funded campaign. That dose of reality bruised my ego, especially when I realized I’d been celebrating a metric that anyone with a decent ad budget could inflate.

    2. Proceeds per Paying User: Almost BS

    This one fooled me for a while. It’s like checking your salary and forgetting about rent. Sure, “Proceeds per Paying User” looks impressive at a glance, but it hides the reality of how much you spent to acquire those users. If each paying user costs you three times what they bring in, you’re basically throwing money into a bonfire.

    Nothing bursts your revenue bubble faster than realizing your lunch budget is leftover ramen packets because you blew all your cash on ads.

    3. Crashes: Gold

    This is where I got a much-needed wake-up call. Smart Keys had an onboarding crash bug that nearly drowned my starry-eyed dreams. On a small team, testing across all devices and iOS versions is no walk in the park, so the crash rate ended up being my loudest alarm. It let me catch the bug before a wave of 1-star reviews hit.

    I’d rather stub my toe in the dark than face that. Crashes might not look sexy on a dashboard, but they show you if your app is on fire before everyone runs for the exits.

    4. Retention (D1, D7, D28): Be patient

    This one’s a slow burn that checks if people actually come back for more. Early on, I’d glance at the retention numbers and assume folks would stick around forever.

    Then I got a reality check: trial periods, paywalls, or freemium strategies can skew these stats, and retention is a marathon, not a sprint. I’m still catching my breath, but at least I know if people keep showing up, I’m doing something right.

    The truth is, these metrics can make you feel important, but they don’t tell the whole story. I’ve been learning more from watching the folks at Every and other brave souls building in public. They share real stories about triumphs and ugly mistakes, ASO magic tricks, and it’s oddly comforting to see the raw, unfiltered process.

    I’m trying to do the same here with Smart Keys, focusing on real-world user feedback that directly shapes my updates and features. If you’re curious how all this no-BS talk translates into an actual product, give Smart Keys a try, or keep an eye on my #BuildingInPublic journey to see how it evolves.

    Is any of these metrics relevant to you? Which metric should I dive into next?

    Have a good week filled with no-BS insights.
    (っ-,-)つ𐂃

  • No-BS Friday Metrics: Store Conversion Rate

    App Store gurus love to talk about ASO tricks and how to squeeze every bit of conversion juice from the app store. But what if I told you it doesn’t really matter?

    Smart Keys store conversion rate is over 50% while the best apps barely scrape 8%. So either I’m a wizard or this is a BS metric.

    We, app builders, love the idea that some ASO tweak will be the magic bullet. A better subtitle, the right screenshots, a catchy promo text. Sure, those things help a little, but I’m sorry to say that you may be spending your time on the wrong task, they won’t move the needle in a meaningful way.

    Then what? What actually happened in October that store conversion sky rocketed? What’s the big ASO secret?

    It’s a three-letter word: Ads. No ASO magic tricks, no growth hacks, no overcomplicated strategy. just Ads iterations that started working well.

    So is this store conversion rate relevant? not really. It looks good on a dashboard, to brag, but that’s about it. Focus on what actually drives growth, not vanity metrics that make you feel good but don’t pay the bills.

    That’s it for today. Next Friday, I’ll dive into retention, the real deal.

    Have a no-BS weekend. See ya. ✌️

  • STEM needs more role models

    STEM could use more diverse voices, and I’ve found stories of people breaking barriers and inspiring change:

    • Dr. Jessica Esquivel – A physicist and co-founder of Oyanova Enterprises, she’s reshaping STEAM education by focusing on culture and community.
    • Markemia Peterson – An Enterprise Technical Specialist Consultant at Microsoft, proving you can bring your full self to STEM and succeed.
    • Jocelyn Mata – A geophysics and computer science student aiming to work for NASA.

    STEM isn’t just for one type of person, it’s for anyone willing to take up space and make a difference. These stories are proof.