Hi, I’m Diego Dotta
Maker and rider of the chaos from ideation to iteration. Building in public.
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Store Conversion? More like Store Distraction.
Apple’s polished and carefully curated Benchmark Metrics are an illusion, designed to impress on paper but often disconnected from real-world performance. In other words, BS. Apple lays out a glossy percentile system, letting you compare your app’s metrics to others in the same category. It shows if…
Open Goals
2025
Generate $10k month with Smart Keys
Because a startup isn’t sustainable if it keeps eating my lunch money. Time to turn downloads into dollars.
Because great ideas don’t write themselves. A weekly ritual to clear my mind, share my journey, and occasionally make sense of the chaos.
Picture books to meditate, graphic novels to escape, and everything else to keep me from doomscrolling Instagram.
Slow cyclist, amateur bird watcher, bookworm with running shoes, and occasional bug magnet. Just trying to keep moving.
Level Up to Beginning Korean II
I can’t let the Duolingo owl haunt my dreams forever. Learning Hangul one 글자 (geulja) at a time, and falling in love with how beautifully it all fits together.
Listening
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Music should be one of the essential elements of human life. These artists help me get into the flow mode while coding or endurance high while cycling.
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Keep listening →
No phones allowed on the dance floor.
I’ve had them on repeat for a year now.
You might fully immerse yourself in their music from the moment you listen!
Non-commercial radio streaming handpicked, eclectic music.