Hi, I’m Diego Dotta

Maker and rider of the chaos from ideation to iteration. Building in public.

  • One Last Ride, Seventeen Million Reasons

    The good news: we did it again. AIDS/LifeCycle raised over 17 million dollars this year. That’s not a typo. Seventeen million. For HIV/AIDS services, prevention, advocacy, care. For actual lives. This time, I wasn’t riding. I was behind the scenes, lugging arrow signs and cleaning up the…

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Open Goals

2025

$100k ARR with Smart Keys

Bootstrapping isn’t sustainable if it keeps eating into my lunch money. It’s time to turn downloads into dollars.

Write once a week

Because great ideas don’t write themselves. A weekly ritual to clear my mind, share my journey, and occasionally make sense of the chaos.

Read 101 Books

Picture books to meditate, graphic novels to escape, and everything else to keep me from doomscrolling Instagram.

Exercise every day

Slow cyclist, amateur bird watcher, bookworm with running shoes, and occasional bug magnet. Just trying to keep moving.

Level Up to Beginning Korean II

I can’t let the Duolingo owl haunt my dreams forever. Learning Hangul one 글자 (geulja) at a time, and falling in love with how beautifully it all fits together.

  • Listening

    Music should be one of the essential elements of human life. ᕕ(⌐■_■)ᕗ ♪♬

    These artists and channels help me get into the flow mode while coding or endurance high while cycling: Radio Paradise, Flavour Trip, HANA, Book Club, KEXP.

    See the full playlist or recent favorites: